Overview

Role: UX Designer, member of Agile team of 3
Duration: Two and a half weeks
Tools used: Pen & paper, Omnigraffle, Sketch, Photoshop, Illustrator, Invision, Google Forms

Lightful is a social enterprise who helps non-profits maximise their impact. They recently launched a social media management tool tailored to non-profits and are planning to follow up with a CRM. When Lightful approached us they had just a basic placeholder landing page. They requested a proposal for a website that would drive  and maintain interest in their new new suite of online tools for non-profit management. In just two and a half weeks, me and my team delivered a design for a website that would act as a marketing site, hub for useful resources to NGOs and community space. Lightful built their website based on our design.

Process
For this project we followed the Double Diamond method which is consisted of the following four phases: 
Discover
In the Discover phase we conducted extensive user research and competitive analysis in order to better understand the user needs and to identify what was working and what not with existing websites for online tools. We also conducted interviews with the stakeholders of Lightful to get a solid understanding of their business needs and brand vision. Key insights for the Discover phase were the following:
Define
In the Define phase we synthesized our insights into useful tools that would guide us through the design process and help us make sure we are always meeting the users' needs. We created four Personas out of which we decided to make Sue (team of one) the primary one as she represented a very high percentage of Lightful's targeted user base and also was the most challenging user type to convince. We then conducted a Feature prioritization exercise to find out which were the most important features for Sue and the rest of our users. Finally we used the insights to form the the following hypothesis:
Develop
We began the Develop phase by conducting a brainstorming sketching session with members of Lightful's executive team. These sessions are very important to the design process, as they develop a closer relationship and understanding between the stakeholders and the designers, and they also lead to generation of interesting ideas.We then developed these designs by using various UX techniques such as rapid prototyping and wireframing in order to bring mockups of the website to life and test with users. We continuously tested our designs with users and iterated based on their feedback, always keeping in mind the business capabilities and needs of our client.
Deliver
At the end of the two weeks sprint we presented our proposal to our client and delivered a design specification document which included our research, a high-fidelity clickable prototype in Invision, annotated versions of our design iterations, information architecture and key recommendations for the future. We were pleased by the fact that the vast majority of users working in non-profits who tested our prototype, thought that it  served their needs and were excited about the potential it had to help their organizations. Our client was very happy by the outcome and implemented the design on their website lightful.xyz .